About Us

1973  Naomi Ikeno established Suzuran-sou, a family run hotel in the emerging town of Furano, hoping to bring Hokkaido hospitality and cuisine to the rest of Japan.

1985  Buoyed by the spreading recognition of Suzuran’s customer service and hospitality, the hotel is renovated to meet the growing demand from Japanese guests.

1989  Established the registered company

2004  After studying hotel management and English overseas, Naomi’s son Masaki took on a larger role in the management of the hotel.

2006  Started property management and operation services for cottages and apartments.

2014  Sold the main hotel property, Petit Hotel Suzuran, and changing the main works to the property management and consulting services

2016  Acquired web domain furano.com

2017  12 holiday houses & apartments with 82 beds

January 2018  Real Estate Agency service started
/ AAF Realty

June 2018  Private House Lodging Management registered

2019  23 holiday houses & apartments with 158 beds
2 newly built holiday houses completed by AAF Project Management
( Yama no Oto / Shimogoryo House )

2020  27 holiday houses & apartments with 186 beds
1 newly built holiday house completed by AAF Project Management
( MOKUREN )

2022  36 holiday houses & apartments with 246 beds

2023  40 holiday houses & apartments with 275 beds
1 newly built holiday house completed by AAF Project Management
( Setsurin )

Real Estate Consulting
Real Estate Agency
Property Management & Operation
for the accommodation licensed properties
Project Management
Property Preparation
Cleaning Arrangements
Accounting & Trust Account
Webpage & Marketing
Meet & Greet / Check in & out
Guest Concierge

Any further arrangements necessary for the holiday rental guests and the property investors

Media (Japan)

27 March 2024 – Morning Show on TV and several newspapers and online medias – Managing Director comments (on a flipboard on TV) for Kitanomine land price increase in the highest ratio as residential category zone in Japan

13 November 2023 HBC – Hokkaido News – on-the-spot coverage – “Wealthy foreigners are keen to invest in real estate in Furano for “holiday rental villas” one after another.”

19 September 2023 Nikkei Newspaper Online – Hokkaido’s standard land prices grew faster than the national average, thanks to the LAPIDUS effect – Managing Director comments for Kitanomine land price increased

27 September 2022 Nikkei Newspaper – Furano is the “2nd Niseko” and is in a battle with foreign and domestic companies – Managing Director comments

28 August 2021 TVh – Kei Navi – on-the-spot coverage – “The 2nd Niseko!? Wave of property investment coming to Kitanomine area in Furano”

10 July 2021 ytv – Masuda’s Newsdrive – on-the-spot coverage of Furano property investment status

09 June 2021 Yomiuri Shimbun Newspaper, Hokkaido section – Furano property development – Managing Director comments

31 May 2021 Yamatogokoro.jp – Inbound tourism news report

05 February 2021 NHK TV program – Property investment in Furano in Ohayo Nihon

04 December 2020 NHK TV program – Furano property market in Hot-news Hokkaido

01 September 2020 Hokkaido Kensetsu Shimbun Newspaper

19 April 2020 Hokkaido Shimbun Newspaper

20 September 2019  Hokkaido Shimbun Newspaper, Furano section

03 March 2016  Hokkaido Shimbun Newspaper, Furano section

18 December 2016  TV program – Keizai Navi Hokkaido